Time to Create…A Business Plan

img_0688-e1552705468977.jpgJoy Poe, “Key Lime Pie” Graphite, Encaustic and Acrylic on Panel, 2015

My mom always tells me that every new skill learned is a specialized tool for my toolbox. For a long time I lamented that my art degree didn’t help me do the things I had dreamed. I drew nudes for goodness sake! (My dad still doesn’t quite get it!) How does a visual understanding of the human form translate into a useful tool in the “real world?” Well, for ten years that understanding helped me build a thriving massage therapy practice. My knowledge of the body was informed by years of drawing, long before I ever sat through an anatomy class for my licensure.

Massage therapy helped me develop my natural curiosity as I researched how to help my clients with injuries and discomfort. Perhaps more importantly, massage created a strong sense of empathy for others, which in my humble opinion, is so important to just being a good human.  In the dark, over hours, years and two presidential elections, I learned how to talk comfortably with people from all walks of life. I can see, now,  how art and massage mixed to grow a strong business. I hardly knew what I was doing, and I succeeded (for the most part)!

fullsizeoutput_1b3bSupremely pregnant with my second child at the Transylvania Farmers Market, Brevard

After some bucket-list level things happened in my life, (think marriage and children)  I found myself yearning to return to my first love: art-making. I had never really stopped making art, but I had never really pursued it with intention.

I started making felt flowers as a way to cope with post-partum anxiety, and discovered the world of creative entrepreneurship. Esty stores, pop-up shops, farmers markets, and festivals became testing grounds for business skills I never knew I possessed. I recall thinking, “If I can find success making felt flowers, I wonder what could happen if I pursued the art I am passionate about?”

When Heartfelt Flowers began to have scaling issues, I knew I needed some new tools. I began the Masters of Entrepreneurship at Western Carolina University with the dream of finding out what I could do if I followed my passion for making art and supporting others.

Now, the time has come to combine my ideas for Worthwhile Studio into a strong business plan. The excitement of finishing school is outweighed only by my hope to launch Worthwhile Studio. It will be small at first, to allow me to learn how to use these new entrepreneurial tools. What has continually surprised me throughout this program is seeing how much creativity and innovation go in to starting a business. I guess my mom was right. You never know what tools you might need in the future.



3 thoughts on “Time to Create…A Business Plan

  1. It’s funny the thing that brought you into the entrepreneurship degree ended up not being the business you focused on. Life is truly a journey! I always feel like if we keep moving then interesting opportunities will come into our path.


  2. I think it is interesting how many similarities we share in our stories. I started out in the medical field and then began tapping into more creative pursuits after getting married and becoming a mom. I think we do this out of a need to feel a sense of balance and do something for ourselves. You and I have that key ingredient, in that we recognize the opportunity our creativity offers. We also share the desire to use our creativity to share with and help other creatives. It has been wonderful to share the journey of the development of your business. Your passion and hard work will no doubt make this a successful endeavor.


  3. Thanks for sharing your story Joy! i know for me, sharing stories that impact my life for better or worse can be difficult in a public arena like this. I wonder how the skills we’ve gathered in this program will impact beyond entrepreneurship. I have used quite a few things we have learned already in my business and my full-time job.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s