Watch how Intermarche and Marcel Paris convinced people to eat ugly produce here.

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1 Comment

  1. Joy,

    Wow! That is a fantastic effort on Intermarche’s part. I agree with the ad’s statement that every grocery store should offer such a selection especially considering the amount of food insecurity around the world. In fact, a recent report stated that 25 percent of children in Buncombe County are considered food insecure. How ridiculous have we become that literally tons of perfectly good food is wasted based on appearance alone? Personally, I found the inglorious produce to be nothing short of adorable! As a consumer and someone who makes a serious effort to consume the adequate daily amount of fruits and vegetables, I would be absolutely thrilled to pay less money for inglorious produce. Bring it on, Ingles.

    Great ad selection.



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